Videos
9 long-form videos with transcripts
Tanya Van Gastel publishes videos about AI search, SEO and building a bootstrapped SaaS on YouTube as @foundertanya. Every long-form video is transcribed here, with key points and timestamps. Her shorts are on one page.
Inside Cal.com's Winning AI Search Playbook with their Head of GTMTanya Van Gastel and Cal.com's head of go-to-market, Ryan Waas, on how Cal.com became the top recommended scheduling tool in ChatGPT: sources, comparison content, analytics, content pruning, YouTube and hiring.
Why Zapier Dominates ChatGPT and Google SearchTanya Van Gastel breaks down Zapier's SEO: napkin math on revenue from organic traffic, the listicle pages that rank, why ChatGPT cites bottom-of-funnel content, content refreshes, and what one money article can earn.
5 SEO Mistakes Costing This SaaS Thousands (Easy Fixes)A recorded SEO review with a bootstrapped language-app founder: content refreshes, tracking the pages that convert, footer links to money pages, author bios for E-E-A-T, striking-distance keywords and quick navigation.
The AI Visibility Playbook Used by 9 Figure SaaSFull recording of Tanya Van Gastel's MWC Barcelona 2026 panel, From SEO to AEO: the 12-to-24-month window, what overlaps with SEO, getting into cited listicles, refreshing content for authority, and how to measure AI visibility.
How to Get Started with Generative Engine Optimization (Ultimate LLM Optimization Guide)Tanya Van Gastel's beginner guide to generative engine optimization: which LLMs matter, why AI answers change every time, how to write for conversational queries, and a three-prompt AI visibility audit.
Everything I learned building a six figure startup with SEO & AEOTanya Van Gastel's conference talk on growing The Multiverse AI to $350,000 in revenue with three people and no budget: experimenting with channels, Google Analytics, SEO basics, affiliate marketing at scale, and tooling.
I Used SEO to Build an AI Startup Worth Six FiguresTanya Van Gastel on selling The Multiverse AI: why any business can sell, listing on Flippa, studying your P&L, asset versus share purchase agreements, co-founder paperwork, and going easy on yourself after an exit.
SEO Secrets to Get Free Traffic (That Converts)Tanya Van Gastel answers viewer questions about small-business SEO: reading a site in Ahrefs, finding low-difficulty commercial keywords, borrowing keywords from a bigger competitor, and free keyword tools versus paid ones.
3 Things You Need to Know About SEO Right NowTanya Van Gastel's talk for small businesses in Barcelona: why ads are not the answer, how keywords with local intent bring ready-to-buy customers, what backlinks are, which tools to use, and audience questions.