Shorts
35 short videos, 19 with transcripts
Short videos by Tanya Van Gastel on AI search and SEO, from her YouTube channel. Each link opens on YouTube; where YouTube provides captions, the transcript is under the title. Long-form videos have their own transcript pages.
- People still think ranking on Google means appearing on the #1 page.
Transcript
And it takes it all. The loser has it all.
- Sorry, marketers and AI SEO agencies
- Same event. Four years apart.
- In 2022, I was the employee who chased journalists and handed out water bottles at events.
- There are so many reasons why you need AI SEO
Transcript
-huh, this my All the girls love to feel like this. Real talk, I ain't trying to hear you.
- Searching for keywords solely in the big 2026 is just a waste of time.
- Yes, I shouldn't have sold my startup.
- Brands will lose 58% of their clicks if they don't understand these 3 rules...
- Stop Worrying About Keywords, Do This Instead #AISearch
- AI SEO is just a hype, they said, it won't drive sales, they said.
Transcript
You got to go any.
- Storytime
- Things I had to unlearn as a SIX figure startup founder!
- Client: I don't know what happened. SEO Team: ...
- Nobody's going to buy your products if you're ranking on Google. (for real)
- Use the BLUF-framework to win AI search
Transcript
Most people waste the most important part of their page. AI looks at the top of your page first. Studies show that AI mainly uses the first 500 words or less. So, if your intro is super fluffy, you already lost. Start with the answer and then explain. Follow me if you'd like to learn more about how to get your company recommended by ChatGPT.
- Stop sabotaging your own rankings
Transcript
This SEO advice is so outdated. AI doesn't reward long content. AI doesn't care how long your article is. There's almost zero connection between word count and AI visibility because what AI wants is a clear answer and it wants it fast. So if your point is buried halfway down a page, AI is just going to totally skip you. Say your answer clearly, early and then explain. Short, clear, and helpful beats long every single time. I'm founder Tanya. Follow me if you want to learn more about how to get your company recommended by Chatubt.
- Query Fan-Outs EXPLAINED
Transcript
AI thinks in follow-up questions. When someone searches, AI doesn't stop at one question. It sees really many related questions. These are called fan out queries. If your site answers several of those, AI will trust you more. Follow me if you want to learn more about how to get your company recommended by ChatGPT.
- pov: you started an seo agency
Transcript
As you can see, the more you around, the more you're going to find out. And also, if you stay down here and you never around, you'll never find.
- Lost 1.8B clicks to AI overviews
Transcript
Why traffic is dropping everywhere? Here's a reality check for SEOs. AI overviews reduce clicks by 30 to 60%. That means fewer people visit your site. So, the new goal isn't just traffic. It's really being mentioned inside of AI answers. If you're not cited, you do not exist. For beginners, follow me at founder Kanye to learn more about how you can get your business recommended by Chad GBT.
- Quiet brands get destroyed in LLMs
Transcript
Let me tell you a secret. AI doesn't trust quiet brands. If you're a quiet brand, you're dead to AI. AI prefers brands it sees all the time across blogs, videos, forums. The basic move is really to get mentioned everywhere. Guest posts, reviews, YouTube videos, lists. AI learns from repetition, and it's really just about your volume of mentions. If you're not getting recommended by anyone, you're not going to get recommended by Chat TBT. Follow me at founder Tanya to learn more about how you can get your business recommended by Chad GBT.
- YouTube is the most underrated AEO hack
Transcript
YouTube secretly boosts your AI recommendations so much. Here's a beginner AI hack. Brand mention in video show up more in AI overviews in all testing. You don't need anything fancy. Like a simple explainer video is going to work perfectly. Try explaining it in a long video that you then upload on YouTube. AI is going to watch that. YouTube is one of the most cited sources in AI answers. So, follow me at Founder Tanya if you want to learn more about how to get traffic from ChatGPT.
- if you want ai ranking stop doing this #aialgorithm #seo #hack
Transcript
Here's a hard truth about AI search. AI overviews show up in questions. Almost 60% of question searches trigger AI answers. That means if your content doesn't answer a clear question, AI ignores it. Turn every topic into a question, then answer it clearly. Not best software, but what is the best software for X and Y? That alone will put you ahead of most people. Follow me at founder Tanya to learn more about AISU.
- most asked AI search questions: part 1
Transcript
AI search is not magic. AI doesn't pull answers from nowhere. It mostly pulls from page one of Google. Data shows that 76% of AI citations already rank in the top 10. So if your page is on page two or three, AI is just not going to see it. The takeaway is don't skip basic SEO. Titles, intent, internal links, they still matter because AI is built on top of Google, not instead of it. Follow me at founder Tanya to learn more about how to get your business recommended by Chachi BT.
- pov you work in SEO
- Your competitor's product is worse but gets recommended more. Here's why.
Transcript
Here's where your competitor is getting recommended by Chad TBT. Even though your product is better, when someone asks AI best category for this tool, for example, best scheduling for remote teams, AI goes into retrieval mode. It basically grabs sources that already did the comparison work. Usually, that's a list of best tools for X, top platforms. If you're not in those pages, you're not even in the candidate set. So, even if your product is genuinely better, you're not going to be recommended. Here's what you do. Identify the 20 listicles that already rank for your category. Pitch the authors with proof that makes some money, conversion rate, retention, affiliate program. Tell them why your product is better and give them authority arguments for that as well. Then follow up until you actually get at it because people get busy. And honestly, it's probably one of the highest ROI things that you can do. Follow me if you want to learn more about how you can get recommended by AI.
- The Truth About "AI Stole My Traffic"
Transcript
Everyone's crying that AI's stealing clicks, but actually it's good. Those previous clicks were tourists. They came to learn and then they bounced. Ultimately, they don't convert to paying users, which is what every company is looking for. Now that tourists are out, instead when you get a click from AI, they're not researching, they're actually buying. AI search visitors convert at around 23 times higher than traditional organic, according to Ahrefs. Here's how to look that up for your own business. Go to Google Analytics, look at conversion rate by source, break out your referrals from ChatGPT, and then there's your data. Follow me to learn more about how to win AI search.
- Reddit Beats Every Landing Page in ChatGPT Answers (LLM Optimization)
Transcript
AI trust Reddit more than your marketing website. When someone asks GBT, "What is the best tool for this problem?" It actually looks for real world proof. A detailed Reddit comment like, "I tried X, Y, and Z. Here's what worked. Here's what didn't. And here's the pricing." That's the perfect AI citable chunk. It's specific. It's comparative, and it's super human. Here's how you do that. Find subreddits where buyers ask your exact questions. You can do that by putting this in Google. Then answer like a real person like you actually would as a Redditor. Be specific about the benefits and the trade-offs and repeat that until your brand becomes the default mention in Chacht. Follow me if you want to learn more about how to get recommended by ChachiBT.
- How a bootstrapped startup beat Grammarly with llm optimization
Transcript
I've been marketing for tech startups that have raised millions. But sometimes we have a client who is bootstrapped. This particular client was an AI proof reader that is competing with Grammarly who have raised a billion dollars. Huge company. So our client was tiny team no money at but a really great product. But they were competing with a business like Grammarly that raised over a billion dollars. Normally that means that Grammarly will just own Google and AI search. When people search for best AI proofreader, Google's AI overview and chatbt was actually recommending our client right next to Grammarly, which is completely insane. I'm going to tell you how we did that. We didn't try to compete on brand. We competed on the actual problem. We mapped out how people search when they are about to buy that specific thing. People don't just search for Grammarly. They'll actually just search for best proofreader or best AI proof reader. And so we built a page around that exact use case. Comparisons, screenshots, walk through, real examples, real testimonials, everything basically that a human or an AI model would need to really trust it. Authority arguments. Then we made sure that page was indexed. That page started performing really well. It got picked up by Google, by chatbt. We also made sure to get our client into all of these top listicles. When AI systems were looking for who to recommend, they kept seeing our client. That made the AI model understand, wow, this app is actually really great. We're also going to recommend it. That is literally how you can get a bootstrapped business with zero funding in the same recommendation as a huge business like Grammarly who has more than a billion in funding. I'm making a whole series about how you can get sales through chatb and Google. Who follow me if you want to learn.
- Your most expensive page is your least important for AI search!
Transcript
Landing pages don't matter. Companies spend millions on their landing page, but in AI search, it barely matters. SH GBT and Google's AI don't care about your design. They pull answers from chunks of text across the whole internet. And most of those chunks are not on your homepage. They're from pages that are easy to quote, easy to trust, and easy to summarize. Here's how you fix that. Create pages that actually win citations in the ChatGPT. These include pricing, comparisons, and best for pages, X versus Y pages, use cases, and integration pages. Your landing page can stay pretty, but your answers need to be way more precise. Follow founder Tanya if you want to get recommended by Chip PT and.
- This is how you win AI Search visibility
Transcript
I see marketers do this one thing wrong all the time. In the past, if you're a marketer, you would write a blog post and then people would find this blog post because they would Google it. But now, nobody's googling anymore. People are just using AI to search for a solution and then they get the solution without actually going onto a website. You can just learn directly from Chat GPT. So, what is the solution? You need to get your brand in ChatGPT. Here's what you should do content wise. Focus on your bottom ofunnel content. Bottom of funnel content is writing stuff like best x for y alternatives best x in this industry. Recommendation style listicles are found in almost like 45% of all cited pages from JGBT. So for example, if I'm a tire company, I would say best tires for cold weather and then I would go and write honest comparison content about why I think my tires are actually the best tires. You have to be really honest about when competitors are better than you because honestly people are going to notice immediately and just not buy from you. Start writing this kind of content and see yourself skyrocket in AI answers. I'm doing a whole series about how you can get recommended by Chad GPT. And if you want to see the next video about how to actually write that kind of bottom ofunnel content and how you can use AI tools smartly to get ranking, then follow.
- Why ChatGPT Ignores 90% of Websites #MarketingFail #AI #ContentMarketing
Transcript
I see marketers do this one thing wrong all the time. In the past, if you're a marketer, you would write a blog post and then people would find this blog post because they would Google it. But now, nobody's googling anymore. People are just using AI to search for a solution and then they get the solution without actually going onto a website. You can just learn how to do certain things directly from ChatGPT. So, what is the solution? The solution is that basically you need to get your brand in ChatGPT. Here's what you should do content-wise to focus on your bottom offunnel content. Bottom ofunnel content is writing stuff like best x for y alternatives best x in this industry. Recommendation style listicles are found in almost like 45% of all cited pages from Jad GBT. So, for example, if I'm a tire company, I would say best tires for cold weather and then I would go and write honest comparison content about why I think my tires are actually the best tires. You have to be really honest about when competitors are better than you because honestly, people are going to notice immediately and just not buy from you. Start writing this kind of content and see yourself skyrocket in AI answers. I know because this is what I do for my clients who are SAS companies doing between 2 million and 200 million in annual revenue. I'm doing a whole series about how you can get recommended by ChachiPT. And if you want to see the next video about how to actually write that kind of bottom offunnel content and how you can use AI tools smartly to get ranking, then follow.
- SaaS Marketing: Why feature rich startups are always going to lose to simple startups
- the top 100 most cited domains in chatgpt (for generative engine optimization)
- do these three things to start getting traffic from google
- Why 'X vs Y' Content Ranks Better Than Everything Else #seogrowth #ranking