SEO Secrets to Get Free Traffic (That Converts)

Who I am and what happened last week

0:01

Hello, good morning. So today we're going to talk a little bit about SEO for small business. I got some questions from people, and so we're going to answer them. You're going to follow along with how I generally look at SEO, and hopefully learn a little bit about how to market your small business. So who am I? I'm Tanya. I talk about AI SEO and building startups.

I do that because last year I bootstrapped my AI headshot generator company to $250,000 in revenue for our first full operating year, and that was done almost organically, through SEO. I'm also building AI Sheets, which is ChatGPT in Google Sheets. We will have AI powered Google Sheets templates for marketers, project managers and other stuff. A quick roundup of really cool comments that I got from the last video, which was how I'm building my AI startup.

I got some really great comments on LinkedIn from people who are talking about spending so much time in spreadsheets, and people who wanted to sign up. I got almost 100 signups for the beta and did some really great user interviews. So thank you guys so much for that, it was really great. My favorite comment was from a Canada immigration account that commented that they will follow my journey. Thanks guys. I love Canada immigration.

I don't have anything related to this, but I just thought it was funny.

Question one: a data visualization startup

1:28

So the first question is from Andrea, and Andrea texts: hey Tanya, appreciate your tips on AI marketing SEO, subscribed. I'm the founder of chartpixel.com. We do data analysis and visualization with AI. We have users from Amazon and other big companies. Is there something you would recommend for our SEO? Well, yes, I have some recommendations. I think, Andrea, first congrats on a really cool user base. That sounds like you guys are doing really well, congratulations.

Reading a site in Ahrefs

1:55

So let's take a look at your website. I'm going to chartpixel.com. It's automated charts and insights in 30 seconds. Really cool. I see a little animation, there's a sign up button, a bunch of logos, really great. So to me this is a signup page that is geared towards conversion. It's trying to educate users to sign up about this thing, again more like authority arguments. Very interesting. So that's what we see at first glance.

Now I go to Ahrefs, chartpixel, Ahrefs Site Explorer screen, and we'll have a lot more information about ChartPixel's SEO history. So first let's take a look at their domain rating. Domain rating is essentially a metric developed by Ahrefs specifically to show how important a website is, and to show how much trust it has from other websites, and how many backlinks.

So domain rating is really important, because the higher your domain rating, the easier it is for you to rank for certain keywords. I have another video that goes more in depth about what domain rating is and what these other key concepts are. I'll link it down below. Yeah, that's the first thing. And then you can see also the DR is at 31, because it has over 6,000 backlinks, which is a really good amount.

So congrats to you on that, Andrea, that's really decent. Also in organic search here we have keywords and traffic. We're not going to look at paid search right now, but let's go over organic search. So traffic is really just an indicator in Ahrefs. I would say they don't have access to your Google Analytics, so they can't see exactly how many views and impressions and stuff like that you have every month.

But your traffic in Ahrefs is a really good indicator of how much traffic that website is getting comparatively to another period. So if it's going up, that's good. If it's going down, that's not as good. You can see here they've been increasing a little bit proportionally. That's still quite good.

Keywords are what matter

3:51

So lastly, keywords. This is for me the most important thing, especially in ChartPixel's journey for SEO right now. Why is this the most important thing? It's the most important thing because Andrea's question was about what are key things that they can do as they are starting with SEO that will really help them to drive views. Right? End of the day, we're business owners. We really only care about conversion.

I can only spend more time on it if it's actually getting me sales. And so that's really where keywords come in. Keywords are words that you type in on Google to get to a certain website, or to help you find a certain solution. So 52 keywords means that there are 52 keywords that you can type in the US on Google to then get to the ChartPixel website. Here you see all of them.

So chartpixel is their main keyword that they rank for. Good, should be. They're ranking position one. Pixel chart, position number four. What I want to do is I want to see what the volume is for their keywords. So I will sort it by volume, and ideally they're ranking for keywords that have a lot of searches every month. So chart AI, for example, has 700 searches every month in the United States, but it has a really high keyword difficulty.

That means that a lot of websites are trying to rank for the word chart AI. So not really ideal. I don't really see that many super promising keywords here. I'm really going for a thousand users and more, and a high conversion keyword. So for example, let's see, how did you format this one? How did you format your chart to help you analyze your data? That's not a high conversion keyword.

That's just a guy trying to get information, trying to find a solution to his problem. But it's not a commercial keyword. You know, it's not a keyword that, if I find a solution to that, then I'm going to buy your solution. That's not how it is.

Finding low-difficulty keywords

5:46

So let's look actually at a random keyword that I think may actually be helpful. Andrea mentioned they do data analysis. So let's type in data analysis app in the keyword explorer. Not great, actually. It's a really hard keyword to rank for, 74, and the search volume is 50. So that's really difficult. That's really super difficult, and not even that many searches. So I'm going to go a little bit smaller.

I'm going to type in data analysis, and then I'm going to go to matching terms, and then maybe even related terms later on. And now we're really talking. Now I see there's a lot of interesting keywords. All these keywords have the words data analysis in it. They are ranked by search volume from high to low, and then you can see also the keyword difficulty.

We're really trying to aim for keyword difficulty under 20, because anything else will honestly be just completely out of reach for Andrea, because their website domain rating is kind of too low. So I'm going to speed this up a little bit.

Borrowing keywords from a bigger competitor

6:46

Okay, so I went through a bunch of keywords, and what I was looking for was a competitor that does something kind of similar, who is a lot bigger. The reason that I do that is because they will have a lot of keywords that I will want to rank for. So here I found Julius AI, your AI data analyst. Going to click on it. Let's take a look at their website. They say we analyze your data with computational AI. Wonderful.

That's really, really helpful. It seems like maybe they do something similar. That's fine. We're going to go to Site Explorer, and then we're going to type in Julius. Amazing. So this looks really promising. It's like we kind of hit the bingo. They have a domain rating of 59, which is really good. They rank for 51,000 keywords. That's a lot of keywords, guys. That's a win. And so they do really well, apparently, with keywords like AI chat, AI bot.

Wow, it's really high. I wonder how they did that, to be honest. Maybe I will take a look at this page another time. Let's go to top pages. So their top page is AI chat. Interesting. ChatGPT. They rank for a lot of tools. You can see here they have geometry solver, physics solver. It's a really common strategy in SEO to make a lot of tools.

Julius AI, so for example, if somebody ranks so highly for their own branded keywords and it has so many searches, that's really interesting, because that's a really good opportunity for you. But I will actually filter this for a keyword: contains data. Let's take a look. Great. So here we have it. Cool. I think this is actually really good potential for ChartPixel.

Two article ideas

8:33

So I would give ChartPixel two suggestions. First suggestion is they should make a blog post that is best AI tools for data analysts, because they have 100, 150 people search for this every single month, and it has a super low keyword difficulty of only one. So it's almost guaranteed that if they write this blog post, they will start to rank for it, and then they can start getting traffic for it. It's a really low hanging fruit for them to do.

I would suggest just writing the best five AI tools, including themselves in that list as well. And then moving forward, another suggestion is I would also write an article that is Julius AI versus ChartPixel, and you might rank really high for that as well. And then everybody who searches for Julius AI, which is almost 9,000 people every month, that's a lot of searches, you will also start to rank for that article.

And then people can see a comparative of what features they have, what features you have. People don't generally really want to go in and do all of that research. Some people do, like I do. I'm the worst nightmare for people who are trying to sell to me. But most people don't. And so there's a really good opportunity for you to create content like that and then get that conversion. So yeah, that's it. Those are my two recommendations for Andrea.

Write the article Julius AI versus ChartPixel, and then write an article that is best AI tools for data analysis. You're welcome.

Question two: free keyword tools

9:58

Let's take a look at the second question. Gohar says: hi Tanya, keep on remembering your great presentation on SEO at MBA a few months back. Thank you so much, that's really kind. Would you have any suggestions for sourcing the magic words for SEO? She's talking about doing keyword analysis, which is kind of what we just did.

She says: I am not doing this as a whole targeted project, not now at least, but would love to have access to such a source if it exists, and I don't know anyone that could do it better than you. Hope this is not too much to ask for. I asked her a little bit more about this, and she specified she's looking for a free tool, which I understand, because Ahrefs is really expensive.

I think it starts at $130 or something, and there's a whole learning curve with it, so it's not ideal for people who are beginning. There is a free keyword tool, I believe. This is the one: keywordtool.io, and as well WordStream. And so let's say you're looking for, again, data analysis. We can take a look, compare them, and see which ones are actually good. Data analysis. So I guess with Keyword Tool Pro you will start a 7-day free trial.

I would really highly recommend that you start free trials to get your keywords and then stop your free trial, because honestly the good data banks are just really expensive. That's just the thing. But with keywordtool.io as well, Semrush is the one that I would recommend. They have free trials. Go in there for a week, spend some time in it and get your keywords, extract them to Google Sheets and just use it from there.

Because if you know your top three to five keywords, that's a one-time thing. You don't need to keep looking for new keywords, especially if SEO is not your main target, and SEO can be really time-consuming anyway. So I would really just suggest go to Ahrefs, learn a little bit, go to Semrush, do the free trial, go to WordStream. Apparently WordStream is better, I recommend this more, although again it's not very accurate.

They say the keyword data analysis has 9,500 search volume and competition is low. That's not true. If I compare that with Ahrefs, Ahrefs will tell me exactly that this is a pretty hard keyword. I'm sorry, I really had to do that. But they will tell you exactly that it's a pretty hard keyword to rank for, and it actually has 2,000 volume specifically in the US. So it's really difficult to estimate for free tools like WordStream.

It costs a lot of server cost, it's a lot of development as well for people to create tools like this. And so to me it makes sense that of course they wouldn't be able to offer stuff like this for free. But I guess it is an indicator, and maybe what they mean with competition here is that global competition is lower. Competition in the US is higher, according to Ahrefs. It's a bit difficult. I would suggest two things.

A plug and a goodbye

13:00

Plug incoming: go to Butter SEO. This is my SEO agency that I also operate. You get easy keywords to rank for. I will give you a session of 30 minutes, probably longer, to be honest, but I'll give you a session to have all your questions answered, get you started, onboard you onto all the essentials, and I'll give you 100 easy win keywords. And it's about $300. Maybe I'll leave a discount in the description below if you're interested.

And otherwise I would suggest things like WordStream or Semrush, which have the free trial, which are really quite good. And so that's it for today. So hopefully that was a little bit helpful. I am still kind of new to the whole video thing, so figuring out how to best edit and structure, and so any comments are super helpful and motivational.

If you have questions about SEO, if you have questions about AI Sheets, if you have any questions in general, just feel free to leave them below or DM me. And like and subscribe. Bye guys.